When trying to reach your audience through social media, the same tried and tested marketing principle applies that did with traditional media - good quality digital content will get you seen and heard.
Comprising copywriting, images, video and graphic design, digital content produced by your business is a controllable way to generate brand awareness, develop an online persona and position your brand within your industry.
Be it a well-written blog post or a beautiful flatlay photograph, developing good quality digital content has never been more important for your business.
- Sharing content online gives you a genuine reason to connect with your consumer and build rapport
- Engaging content builds brand loyalty through creating a connection between yourself and your consumer
- Developing a signature style leads to brand recognition, giving you an edge over the competition
- Digital content assists in Search Engine Optimisation and increases online traffic
But while digital content may be king, it’s the quality of your content that separates the men from the boys!
Here at Melbourne Social Co, we understand that when running a business, it can be a stressful and time-consuming juggling act trying to create engaging content, stay abreast of digital trends and consistently managing your social media presence.
That’s where we come in …
Melbourne Social Co has a team of digital content creation experts at our fingertips. From copywriters and graphic designers to photographers and stylists, we have the right digital content creator to suit your business’ needs.
What can we do for your business?
There are no one-size-fits all packages when it comes to content creation. Each business is unique and requires a customised approach to ensure success in the digital and social space.
However, we understand that for many businesses, the idea of outsourcing your content creation requirements may be a little daunting, so in the interests of demystifying the process, we’re sharing an example of a monthly Bespoke Content Creation package.
Bespoke Content Creation – Monthly Package Inclusions
- Fortnightly Blog Post – Includes topic suggestions, research, interviews (where relevant) and 300-500 written words
- Copywriting for Social Media – 7 x weekly Facebook posts,7 x weekly Instagram posts
- Monthly image package – 16 x original images shot on location or in Melbourne Social Co’s Studios, 4 x aspirational/humorous quotes, curation of additional sourced ‘regrams’
- Monthly video package – including original and sourced videos – 2 x original social media videos (GIF or Boomerang) and 2 x sourced ‘regrams’
- Concepts and copywriting for email marketing program – Melbourne Social Co to provide concepts and written content for a fortnightly MailChimp EDM
- Concept, copy and visuals for 1 x monthly social media competition or promotion
- 1 round of editorial changes if required
Content is supplied as a curated feed for posting purposes.
Monthly Retainer: From $1960 + GST
Please note these prices are for indicative purposes only. We will provide you with a formal quote with invoicing terms upon request. Melbourne Social Co requires a minimum three month booking. In this instance, a month refers to a 28 day period.