Why Instagram Stories are a must for business in 2018

Why Instagram Stories are a must for business in 2018

Instagram Stories are a feature that Instagram introduced last year to fight off competition from Snapchat. The feature allows users to post photos and videos that vanish after 24 hours (unless you add them as a highlight on your profile, which stay there indefinitely). Instagram Stories are proving to be very effective in getting brand engagement for those who have embraced them already. So, what are you waiting for? Get insta story creating!

Fun facts:

  • 250 million people use Instagram Stories daily
  • Users spend 28 minutes more on Instagram now thanks to Stories
  • 33% of the most popular stories are from businesses
  • 20% of stories posted by businesses result in a direct message

Here are some ways to best utilise Instagram Stories for your business:

  1. A look behind the scenes

As a general rule, consumers love friendly, relatable brands. Stories is informal in nature, so use this to build a rapport with your followers. Show them the process of setting up a photoshoot, the planning that goes into an event or a product launch for instance.

  1. Gift unique offers

Try running ‘stories only’ competitions and putting discount codes up on Instagram Stories to build brand loyalty and reward those that check out all of your content. We all love a discount code or giveaway!

  1. Embrace geotagging and hashtags

Posts that feature one or more hashtags receive over 12% more engagement than those without and posts with a geotagged location get a whopping 79% more engagement. Another great benefit of adding tags to your posts is that you’ll get improved visibility as your post will be included in the Story ring for that area and hashtag. So, add in that hashtag and geotag location stat!

  1. Create polls

Adding a ‘poll’ sticker is a fabulous way to gather opinions from your followers and also get more engagement. The poll sticker allows you to ask your followers a question and customize the answers. E.g. What’s your favourite colour? Red or Green. Polls allow the audience to feel involved with the business and decision making. You get answers and they feel involved…win win!

Social media can be a confusing aspect of business for many people and that’s totally okay! If you think your business would benefit from a little help when it comes to Instagram and your other social channels, shoot us an email – we’d love to chat with you about your strategy!