What’s the deal with Instagram Reels?
In typical Instagram fashion, mid-2020 Instagram launched a TikTok reboot on their platform. Almost a carbon-copy of the short-length video platform, Instagram Reels takes the best performing features from TikTok and reinvents them the Instagram way.
So, six months on, with a few strategic nip and tucks we’re able to take a better look at Instagram Reels, what it means for agencies, brands and personal profiles – and work out how to make the most of it!
Best posting practice
We all know that Facebook and Instagram can be cagey about algorithms and updates, which often leads to endless guessing games about best posting practice. Instagram CEO Adam Mosseri has been rumour busting every Friday on his Instagram stories (if you’re not following him – this is your sign to!). Most recently Mosseri discussed what users need to do to avoid red flags and restrictions on Reels.
- Avoid TikTok (or other platforms) watermarks. Mosseri stated outright that videos that are “visibly recycled from other apps (i.e, contains logos or watermarks)” won’t be recommended as often as other videos.
- Avoid low resolution or blurry videos. We recommend minimising the number of apps you use to create your Reels to avoid low-res videos. Using the Reel’s camera and editing tools is your best bet! They want you to be creating original content on their platform after all.
- Minimise the amount of text you’re using, and make sure it doesn’t cover majority of your video.
So you like making your videos on TikTok and you want to continue to use the platform to edit and publish…
No stress! There is any easy way to save your TikTok’s without a watermark on iOS!
- When viewing your TikTok, press the menu (three dots underneath the comment section on bottom right)
- Select Live Photo from the export menu
- Go to your Camera Roll to find the Live Photo. Select the share menu in the bottom left hand corner.
- Scroll through the options until you find Save As Video and select.
- Find your new video in your Camera Roll. Select Edit in the top right hand corner.
- Select the crop tool from the bottom tool menu.
- Select the tool that looks like three overlapping squares from the top tool bar.
- Select 9:16 from the bottom toolbar and crop the small TikTok watermark out of your video. Select done.
And you’re good to go! Just make sure that the video is still if a clear quality before you upload.
Stuck on content ideas for Instagram Reels?
We’re here to help! Here are a few different content ideas that work across most industries:
- Behind the scenes content: No matter what type of business you run, there’s a 99% chance your audience will LOVE behind the scenes content. An easy way to capture this is to put your camera on time-lapse as you pack up orders, style a product photo or work through orders.
A popular trend on TikTok and Reels is daily vlogs. If you feel confident enough to film yourself throughout your day and add a voice over, then we’d recommend trialling this too! - Before and after: Everyone loves a B&A! Think of different ways you could capture the change or effect you have as you work or on your clients / customers.
- Instructional: Whatever you do, there will always be someone who looks up to you and wants to learn from you! Can you break down simple daily tasks in easily digestible ways for your Reels?
Reels is heavily trend and music driven, both of which change week to week! So we recommend making sure you spend some quality time on Reels to keep track of current trends.
Remember that Instagram rewards users who utilise all of it’s features like Reels, IGTV or Live – so if you haven’t already taken a dip into the Reel’s pond, it could be worth the investment!
Stay tuned to Adam Mosseri’s Instagram stories and the Instagram Creators page for updates to features and trends.
Want to work with our team to create amazing content for your business? Get in touch today.
How to get the most out of Instagram
Tackling the Instagram algorithm, stories and IGTV
There's not a lot of solid evidence out there as to how Instagram’s algorithm actually works. But we do know a few ways to help improve your impact on Instagram!
1. Utilise all of Instagram’s platforms. Post to IGTV, use interactive stickers on your stories and post video and photo content in galleries
2. Change your password! The amount of people / third party apps that are logged into your account can have an impact on which algorithm stream you’re put into
3. Give a little to get a little. Behind the scenes content performs great on Instagram. Whether it’s a peek into your production line or industry tricks, this content is clickable, likeable, shareable and saveable!
Nowadays, Instagram is so much more than just a newsfeed. We have the introduction of IGTV, the explore page, and of course stories which means you have so many avenues to display your content and the opportunity to expand your audience.
And it is no secret that Instagram stories now need to play a significant part in your social media content strategy.
Here are some of the major benefits to utilising Instagram stories:
- Increases visibility
When you post a story, it appears at the top of everyone’s screens. People are more likely to check stories before they start scrolling. This means stories are your best bet in being seen.
- Different type of content
Stories are a great way to capture real-time content. Behind the scenes, event coverage and everything else in between. This makes your brand seem real and relatable, which people love to see. They are more likely to engage when they think you’re approachable, instead of only seeing the retouched, flawless content that we post on our feed.
- You can get creative
With the array of colours, GIFs and stickers, you can really express your brand in an abundance of different ways. You can also interact with your audience through the use of the Polls, Questions, Location, and Quiz stickers. These tools are also an easy way to get engagement, which is also a win in digital marketing! When you use these stickers, people are not only more likely to interact with your story, but also your story is more likely to be seen. Stories are now visible on the Explore page, and when you use Instagram’s features, they will reward you by sharing your content with more and more people – how good is that?
Start posting more stories to your business accounts and see if you see any changes to your stats, you could be surprised!
IGTV – what is it, and why should businesses be using it?
IGTV is the latest Instagram trend that has taken the social media platform by storm. Although IGTV has been around since June 2018, it is only now gaining some momentum - this could be because Instagram finally allowed previews on your feed. When this happened back in 2019, views skyrocketed, and IGTV became an integral part of every social media campaign.
IGTV was originally introduced as an app where you could watch long-form, vertical videos from Instagram creators – basically a new competitor of YouTube! Before IGTV, you were only able to post videos that were 60 seconds long to Instagram. This was great for teaser content and short explainer videos, but now, you are able to post videos that are between 1 minute and an hour long! This opens up opportunities for really engaging content for your business, which means more traffic and a greater chance of expanding your audience.
Still wondering why you should use IGTV? There are some major benefits, here are just a few!
- When you use IGTV on stories, you can get access to the “Swipe Up” feature
This feature was only available to verified accounts and accounts with over 10,000 followers. Now, when you share your IGTV to your story, you’re not only opening yourself up to more views, you’re also giving yourself the ability to send your audience to your desired link.
- Able to post longer videos
As discussed, IGTV videos can be from one minute, to an hour. This means the possibilities are endless when it comes to posting videos on this platform. No more editing out great visuals and information to get your videos down to 1 minute! Create your first IGTV, and post EVERYTHING you want – not just what you can fit in to 60 seconds!
- Get ahead of the algorithm!
As we mentioned above, the best way to get in Instagram’s good graces, and make sure your getting the most out of the app, is to use all of its services. Be sure to post stories, use location tags, hashtags and start creating content for IGTV.
IGTV is very quickly becoming a must-use feature on the app, and it’s important you jump on board now!
What to learn the in's and out's of social media management from the comfort of your couch? Visit courses.thesocialco.com.au to enrol in our famous social media masterclass!
Why Instagram Stories are a must for business in 2018
Instagram Stories are a feature that Instagram introduced last year to fight off competition from Snapchat. The feature allows users to post photos and videos that vanish after 24 hours (unless you add them as a highlight on your profile, which stay there indefinitely). Instagram Stories are proving to be very effective in getting brand engagement for those who have embraced them already. So, what are you waiting for? Get insta story creating!
Fun facts:
- 250 million people use Instagram Stories daily
- Users spend 28 minutes more on Instagram now thanks to Stories
- 33% of the most popular stories are from businesses
- 20% of stories posted by businesses result in a direct message
Here are some ways to best utilise Instagram Stories for your business:
- A look behind the scenes
As a general rule, consumers love friendly, relatable brands. Stories is informal in nature, so use this to build a rapport with your followers. Show them the process of setting up a photoshoot, the planning that goes into an event or a product launch for instance.
- Gift unique offers
Try running ‘stories only’ competitions and putting discount codes up on Instagram Stories to build brand loyalty and reward those that check out all of your content. We all love a discount code or giveaway!
- Embrace geotagging and hashtags
Posts that feature one or more hashtags receive over 12% more engagement than those without and posts with a geotagged location get a whopping 79% more engagement. Another great benefit of adding tags to your posts is that you’ll get improved visibility as your post will be included in the Story ring for that area and hashtag. So, add in that hashtag and geotag location stat!
- Create polls
Adding a ‘poll’ sticker is a fabulous way to gather opinions from your followers and also get more engagement. The poll sticker allows you to ask your followers a question and customize the answers. E.g. What’s your favourite colour? Red or Green. Polls allow the audience to feel involved with the business and decision making. You get answers and they feel involved…win win!
Social media can be a confusing aspect of business for many people and that’s totally okay! If you think your business would benefit from a little help when it comes to Instagram and your other social channels, shoot us an email - we’d love to chat with you about your strategy!
Top digital trends for 2018
2017 saw Instagram prevail, augmented reality grew in popularity and sponsored ads became a huge brand priority. What digital trends will we see in 2018? We want you to be ahead of the curve so here are some digital trends we think you should keep an eye on in 2018:
- Video
Video content is huge. It was last year and it will be this year too with most consumers preferring to consume content in video format. All social media platforms are investing in video content to help generate engagement and increase followers. It is expected that by 2020, 80% of consumer internet traffic will be made up of video content, so if video isn’t already in your social plan, put it in there folks. You’ll thank us later!
- Messaging apps (chatbots)
A chatbot is a software application built to stimulate human conversation. Many brands are utilising this software to assist in responding to consumer enquiries. Some consumers prefer this form of communication over email and phone calls because you get instantaneous updates and answers. But proceed with caution! Automated chatbots can take away from the connections you're building with your fans on social media and can make your brand appear less genuine.
- Augmented reality (VR)
Augmented reality is a fascinating trend. From Google Glass and Pokémon Go to face filters, consumers are intrigued by the idea. Snapchat and Instagram have capitalised on this trend, with consumers loving their AR capabilities (most in the form of face filters). You’ve no doubt seen Snapchat’s dancing hot dog too...1.5 billion other people have too. With new phones like the iPhone X using facial recognition and augmented reality technology, there’s no doubt that this trend will continue to grow.
- Live streaming and ephemeral content
Live streaming started its surge in 2017 and will continue to grow this year. 82% of consumers would rather watch a live video over reading a blog or written social media update. Instagram and Facebook both support the format with their ‘live stories’ making it easy for your brand to jump on board the trend. Ephemeral content is also growing in popularity. This is short-lived content that disappears (usually after 24 hours). Audiences like ephemeral content because it’s more authentic than planned content.
- Influencer marketing
Influencer marketing is one of the fastest growing marketing channels and it’s not hard to see why. Did you know that 49% of Instagram users rely on recommendations from influencers? Building relationships with influencers is something brands should be focusing on in 2018 as influencers become more selective about who they work with.
Before you start addressing these new digital trends and implementing them into your digital plan, it’s important to take time to reflect and learn what worked and what didn’t last year. If you’d like some help analysing your digital performance last year or would like to set up a new digital plan for 2018, shoot us an email, or enquire about a consulting session.
